I’ve always loved Dream/Pride artwork. The poster for the featherweight tournament is no exception. I’m also jealous that the sponsors get to be so small. When I was designing posters for EliteXC, the design always had to incorporate a number of event sponsors, giant logo, and big fighter photos, making the work awfully typical. But here, I feel Dream succeeds in making event key art that is memorable, beautiful, with strong brand identification.
I know whenever I see a beautiful fight poster, it’s Dream’s — and on top of that, if I see a fight poster from other orgs with clean design, I always say, “Oh look, they’re doing Dream/Pride style.”
I’m really excited for this tournament and happy to see Abel Cullum repping King of the Cage. Photo by the very awesome Daniel Herbertson.
Oh yeah, there’s UFC going on tonight. I personally can’t afford to buy it and am doing a photoshoot instead.